Convincing your prospective customer to buy your floor or other product or services requires you to create the desire to buy in their mind.
Often, salespeople list a litany of what THEY think are the most attractive reasons to buy their floor. These tend to be FEATURES.
Your Prospect is interested in what your flooring solution can do for them. I.E. A BENEFIT.
Here is a quick quiz to test if you can spot the difference between a feature and a benefit: